Noom is not intended to be a diet regime. The application is a body weight-reduction system, certainly, but it’s various: “designed by psychologists & scientifically verified to create genuine, sustainable effects,” its advertising copy reads. If you’re ill of dieting, the advertisements say, Noom is for you. The personalised health and fitness-coaching company was founded in 2008 by two engineers, Saeju Jeong and Artem Petakov, and it took off when they unveiled an application in 2016. It guarantees to teach sustainable health patterns and mindful consuming, and to enhance your romantic relationship with foodstuff and your overall body by way of an individualized plan. For most people, the target is pounds loss.
Clearly, the message is resonating with individuals. According to Forbes, Noom has been downloaded extra than 50 million situations because its launch five many years in the past. In May 2021, TechCrunch reported that the organization