This article was produced in partnership with Blu Atlas
The importance of men’s cologne can never be understated. We all have a friend who uses one squirt (or several) too many and leaves the room covered in a hazy smog. And then there’s the guy who uses a cologne that smells like something you’d wear at high school.
Whether you’re on a first date, at a job interview or just passing a stranger on the sidewalk, your smell is one of the first things people notice about you. The type of cologne you wear can help you seal a second date or get the job.
The quest to find the best cologne is a personal journey that will ultimately depend on your preferences (and your budget). If you’re using a fragrance that requires a bunch of squirts to get the job done, chances are you’re using a bargain product that