To evoke Patrick Henry, Founding Father and hero of the American Revolution, “now is the time.” Now is the time for all good men—and all good women, all good individuals, period—to come to the aid of their country. While the severe health and economic fallout of the coronavirus (COVID-19) pandemic has had ripple effects across the globe, individuals and communities alike are organizing and stepping up to help front-line responders and medical personnel. The outdoor industry, a tight-knit community that prides itself on encouraging people to “play outdoors,” is being particularly proactive.
The list grows every day as more and more brands retrofit factories to make personal protection equipment (PPE), such as visors, masks, gowns, gloves and goggles—as does the number of companies who are donating dollars, supplies and manpower to help hospitals, SAR teams, firefighters and police. An added bonus is that these brands are also able to keep