Will New Endorsement Rules Ruin College Running?

On April 29, the Nationwide Collegiate Athletic Affiliation took a different step toward allowing college student athletes to make an money from 3rd-bash endorsement promotions. The business introduced that it expects to present restrictions for college student athletes to income off their “name, graphic, and likeness” (NIL) by January, and that the new guidelines would officially go into effect for the 2021–22 tutorial 12 months. Somewhat than an act of magnanimity, the NCAA’s coverage change is a lurching reaction to the fact the very same matter is previously taking place at the state stage: California, Florida, and Colorado all recently handed NIL rules for their universities, which at this level can only be outdated by federal regulation. In any occasion, we feel to be nearing the close of an period in American college sports—one that clung to an illusory best of amateurism like the Olympics of generations past. It is

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